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Privacy policy

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1. What Personal Data do we gather about you and how do we collect it?

Personal Data is collected only for the purposes set out in Section 3 below and each time you participate in any of the features or services offered by our Digital Media.

The types and amount of information collected for the above-mentioned features and services may be updated and vary depending on the activities of Maxeom Spirits.

Most Personal Data that we process are collected directly from you, particularly when you fill out forms on our Digital Media and when you contact us. We may also collect Personal Data about you, with your consent, while you browse our Digital Media through the use of trackers (see Section 2 below and our Cookie Policy).

Subject to applicable law requirements, we may utilize various technologies to gather and provide information about how our Digital Media is accessed and used by you. We may also use demographic information about the users of our Digital Media, which we may obtain from third parties such as Google ("Usage Information"). Usage Information may include the pages you viewed, the time of your visit, the beverage information or other content you accessed or provided, the language used, demographic details about you (such as age, gender, and interests, where available), and the pages you visited before arriving at the current page, among other details.

2. How and why do we use tracking technologies?

Maxeom Spirits uses tracking technologies such as cookies, IP Addresses, or Log files. These technologies help us customize our Digital Media to meet your individual needs and offer content tailored to your interests.

We employ cookies to gain insights into how visitors utilize our Digital Media and the tools and services provided, enhancing their usability and functionality, and delivering content that aligns with your preferences. Subject to your consent where required by applicable law, our Digital Media utilizes cookies and similar technologies. Cookies are small files placed on your device that serve various purposes, including facilitating efficient navigation between pages, remembering your preferences, and generally enhancing your browsing experience. Utilizing cookies on our Digital Media allows for smoother visits and more accurate measurement of your interactions with our site. You can find more information about the cookies we use and how to disable them in the Maxeom Spirits Cookie Policy.

An IP address is a numerical label used by devices on a network to identify your computer each time you access the Internet. We may track Internet Protocol (IP) addresses to (i) troubleshoot technical issues, (ii) ensure the safety and security of our website, (iii) restrict access to our Digital Media to comply with applicable laws or contractual obligations, and (iv) gain deeper insights into the usage patterns of our Digital Media.

We (or third parties on our behalf) may collect information in the form of log files that document activity on the Digital Media and provide statistics about users' browsing habits. These entries are created anonymously and help us gather data such as (i) the user’s browser type and operating system, (ii) details about a user’s session (such as the URL they arrived from, the date and time of their visit to our Digital Media, and the specific pages they accessed and how long they stayed on each page), and (iii) other similar navigational or click-stream data. Additionally, we utilize information captured in log files for internal marketing and demographic analyses to continuously enhance and personalize the online services we offer. Log files are used exclusively for internal purposes and are not linked to any specific user.

3. For what purpose do we use your Personal Data and based on what legal grounds?

Maxeom Spirits collects information about you for the following purposes:

  • Responding to Your Requests and Performing Contracts: When you register or sign up on our Digital Media, such as our careers platform for job applications, we use your Personal Data to provide you with the requested services and manage your online account. This includes offering benefits and privileges associated with your registration.
  • Processing Requests, Messages, Complaints, or Claims: We use your Personal Data to process any requests, messages, complaints, or claims you communicate to us regarding our products and/or services.
  • Complying with Legal Obligations: We verify that all users of our Digital Media are of legal drinking age in their respective countries to comply with legal requirements.
  • Sending Administrative Communications: We send administrative communications related to your use of our services, such as confirmation emails when you subscribe or unsubscribe from specific services, and notices about updates to our privacy policies, changes in online services, or technical support policies.
  • Improving Our Services: We may occasionally combine or enhance the Personal Data collected through our Digital Media with data received from external sources or third parties (where compatible with the original consent). This helps us improve our understanding of your preferences and interests (e.g., demographic information, survey responses) to enhance our internal marketing and demographic studies and personalize the products and services we offer.
  • Managing Inquiries and Comments: We manage and track inquiries and comments submitted through contact forms or contact email addresses to ensure compliance and provide necessary support.
  • Maintaining Data Accuracy: We ensure the accuracy and currency of your Personal Data in our database by verifying your interactions with us and updating your information as needed.

We prioritize the responsible and lawful use of your Personal Data to enhance your experience with our products and services while respecting your privacy rights and preferences.

4. What happens if you do not wish to provide your Personal Data?

If you choose not to provide Personal Data when requested, your ability to participate in or benefit from personalized features and special services offered through our Digital Media may be limited. For instance, without providing your email address, you will be unable to register on our Digital Media. However, for simply browsing our Digital Media and gaining information about Maxeom Spirits and our products, you are not required to provide any Personal Data except where necessary to verify legal drinking age.

We will always notify you of the specific Personal Data required to access a particular service.

5. To whom do we disclose your Personal Data and why?

Maxeom Spirits may share your Personal Data with third parties under the following circumstances:

  • Support Purposes: We may engage service providers, agents, or contractors to support the internal operations of our Digital Media and assist in administering its features, programs, and promotions. These third parties are required to maintain the same level of security for your Personal Data as Maxeom Spirits and process it only according to our instructions under a legal agreement.
  • Joint and Co-Sponsored Programs: When Maxeom Spirits collaborates on joint or co-sponsored programs or promotions with another company or organisation, we may share your Personal Data with our partner or sponsor. This sharing will be subject to your consent where required. If your Personal Data is collected by or shared with a company other than Maxeom Spirits during such promotions, we will inform you at the time of collection.
  • Litigation and Safety: We may disclose your Personal Data if required by law or in good faith belief that such disclosure is reasonably necessary to comply with legal processes, respond to claims, or protect the rights and security of Maxeom Spirits, our customers, or the public.
  • Corporate Transactions: In the event of a merger, acquisition, sale, or disposal of all or part of Maxeom Spirits by another company, your Personal Data held by us may be transferred to the acquirer, subject to applicable law. Similarly, Personal Data may be transferred in corporate reorganisations, insolvency proceedings, or similar events if permitted by and in accordance with applicable law.

Please note, when you apply for a position within a company of the Maxeom Spirits group, the specific company to which you apply will act as the data controller for handling your application and recruitment process. Maxeom Spirits will act as the data controller for creating and managing your career account across the Maxeom Spirits group of companies.

6. Is your Personal Data sent to recipients located outside the European Union and why?

Maxeom Spirits is a global company, and your Personal Data may be transferred across international borders to countries with differing data protection laws compared to the country from where you submitted your Personal Data. Maxeom Spirits ensures the security of your Personal Data during transit and at the receiving location by implementing appropriate measures, including contractual clauses set out by the European Commission in accordance with applicable law.

Our primary service providers for operating our Digital Media and our partners are predominantly based in the United States. The transfer of Personal Data to these service providers and partners complies with applicable laws and is conducted using standard contractual clauses as prescribed by the European Commission. These service providers and partners, when acting as processors, are contractually obligated to maintain a high standard of privacy protection. This includes following Maxeom Spirits' instructions and implementing ongoing technical measures to secure your Personal Data.

7. How long do we keep your Personal Data?

We will store the Personal Data that you provide to us via our Digital Media in our databases for as long as your account is active, for the duration of our contractual relationship with you, or as necessary to fulfill the services you have requested, address inquiries, or resolve issues, and to provide enhanced and new services. Additionally, we may retain your Personal Data in accordance with our internal retention policies to comply with legal and regulatory requirements, resolve disputes, and enforce our agreements.

Following the cessation of your use of Maxeom Spirits services or our Digital Media, we may continue to retain your Personal Data as required by applicable statutes of limitations.

We do not retain or store information collected solely for the purpose of verifying legal drinking age.

Information gathered through audience measurement cookies will be retained for a maximum period of 25 months. This timeframe ensures that we can analyze website traffic trends effectively without retaining unnecessary data indefinitely.

8. How do we secure your Personal Data?

Maxeom Spirits implements all necessary technical and organizational measures to safeguard the confidentiality and security of your Personal Data collected via our Digital Media, including sensitive Personal Data. These measures encompass, but are not limited to:

  • (i) Storing your Personal Data in secure operating environments that are inaccessible to the public, ensuring access is restricted to authorized Maxeom Spirits employees, agents, and contractors; and,
  • (ii) Verifying the identities of registered users before granting access to the Personal Data we hold about them.

These actions underscore our commitment to protecting your privacy and ensuring the security of your information in accordance with applicable data protection laws.

9. What are your rights regarding your Personal Data?

If your Personal Data has been processed based on your consent, you have the right to withdraw your consent at any time, without affecting the validity of the processing that occurred before the withdrawal.

You have the following rights regarding your Personal Data processed by Maxeom Spirits:

  • You can request access to your Personal Data.
  • You can request the rectification of your Personal Data if it is inaccurate, incomplete, or outdated.
  • You can request the erasure of your Personal Data under certain circumstances, such as when it is no longer necessary for the purpose for which it was collected, you have withdrawn your consent and there is no other legal basis for processing, or the processing is unlawful.
  • You can request the restriction of processing in specific situations, including when you contest the accuracy of your Personal Data, you oppose the erasure of Personal Data and request restriction instead, or when Maxeom Spirits no longer needs the data but you require it for legal claims.
  • You can request the portability of the Personal Data you provided to Maxeom Spirits, particularly when the processing is based on consent or a contract.
  • You have the option not to share your Personal Data with us, though this may limit the activities and services we can provide to you.
  • You have the right to object to the processing of your Personal Data by Maxeom Spirits, including for marketing purposes or when the processing is based on our legitimate interests, unless we can demonstrate compelling legitimate grounds overriding your rights.
  • You can provide general or specific instructions regarding the use of your Personal Data after your death under this Privacy Policy.

These rights enable you to exercise control over your Personal Data and ensure its accuracy and security in accordance with applicable data protection laws.

10. How we treat children's Personal Data?

Maxeom Spirits' website is designed for individuals above the legal drinking age and is not intended for minors. We do not knowingly collect personal data from individuals under the legal drinking age ("Minors"). To create an account and participate in any activities on our Digital Media, you must be at least eighteen years old. If we become aware that a Minor has provided Personal Data to us through our Digital Media, we will promptly delete such information.

11. How can you contact us or lodge a complaint with the relevant Supervisory Authority?

If you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices, please reach out to us at:

Maxeom Spirits
[Address Line 1]
[Address Line 2]
[City, State, Zip Code]
[Country]

or send an email to: [email address]

You are also informed that you have the right to lodge a complaint with the Supervisory Authority of the country where you are located if you have concerns about the processing of your Personal Data by Maxeom Spirits.

In [Country], you can contact the [Supervisory Authority's Name], whose website is accessible here: [website link].

13. Changes to our privacy policy

We keep our Privacy Policy under regular review and we will place any updates on this web page.

This privacy policy was last updated in July 2021.